With BLOOOM - the creative industries art show - a new flowering of the creative economy begins. New forms of expression that lie between the traditional art market and diverse creative industries will reveal their new and refreshing faces in Cologne.
In presenting these revolutionary works, BLOOOM is excited to be the first interdisciplinary art fair worldwide. From October 29th to November 1st 2010, BLOOOM opens its doors for everyone whose creativity can’t be pressured into a rigid genre. Synchronized to ART.FAIT 21 - Fair for 21st Century Art - both will take place at the Staatenhaus am Rheinpark.
“As an expression of our society, art is always in motion. The questi- on where this development is going provided the idea for BLOOOM. It facilitates new artistic positions that were first raised by the increasingly technological nature, globalization and urbanization of our society. To bring together these creative pioneers at one place and to start connecting with them is what we want to achieve with BLOOOM.”
Walter Gehlen, executive of BLOOOM and ART.FAIR 21
International participants from various disciplines such as urban art, screen and lighting design, fashion and music, literature and typography, film and video, animation and special effects, architecture and interior design, illustration and advertising, as well as software and games, show their latest works. Art creates the future!
The selected trend-setting projects and products will clearly show that future borders between these varied creative works and art in an old fashioned sense will become increasingly permeable.
BLOOOM is the perfect opportunity for agencies, galleries, crews, designers and artists to network, sell their work and proudly present their new creations to the 30.000 expected visitors.
From April 1st 2010 the BLOOOM Award by WARSTEINER has appealed to artists and creators to participate in a nationwide art and creative competition. A jury consisting of fair director Yasha Young, Maxim of “The Prodigy”, Joko Winterscheidt from MTV Germany, ART.FAIR 21 director Walter Gehlen and Catharina Cramer from Warsteiner then chose the best submissions. Their selections will be presented at a special exhibition at BLOOOM.
The organizers of BLOOOM are also the creators of ART.FAIR 21. With its move to the Staatenhaus am Rheinpark the fair stays true to their concept: to keep art exhibitions and events under one big extraordinary roof.
“It will be really exciting to see what role BLOOOM will take in the classic art market. For us its about solidarity and mutual interest!”
Yasha Young, director of BLOOOM