PREVIEW BERLIN is organised by the Berlin gallery owners Kristian Jarmuschek (Galerie Jarmuschek + Partner) and Rüdiger Lange (loop – raum für aktuelle kunst) and the artist Ralf Schmitt (MyVisit.to).
Ever since 2007, the art fair, established in 2005, has been held in the former Berlin Tempelhof Airport, where the historical hangars are characterised by a generously-sized room layout. For the fifth edition in 2009, the fair moved into the singular main hall of Tempelhof Airport. Under the title LESS REGRESS / MORE CONGRESS, it developed a progressive art fair concept in the form of a curated exhibition without a classic fair construction, which was enthusiastically taken up by the media and the general public. Some 10,000 visitors over the course of three days made the PREVIEW BERLIN the “hub of the Berlin’s autumn fair season“(Der Tagesspiegel).
In 2010, the PREVIEW BERLIN once again presented an ambitious stand concept that reflected the wide-ranging experiences of the previous years: a combination of large-scale white cube exhibition booths and open spaces for expansive installations and performative works. A central lounge provided a meeting place for visitors while also serving as an event venue for the multifaceted supporting programme, which consisted of tours, dinners, receptions and discussions. Another new programme feature was the focus on galleries and art spaces from Eastern Europe. With more than 12,000 visitors, the PREVIEW BERLIN 2010 was undoubtedly the most successful edition of the fair since its foundation.
Preview Berlin – The Emerging Art Fair is the Berlin fair platform for a new generation of national and international galleries and project spaces. Inclusion in the fair is based on the decision of the management, which is supported in this process by the recommendations of a broad network of gallery owners, curators and art specialists.