spl.03 > Farngold »[baibai] shop«
Opening: 10.07.2009, 7 - 10 pm
Duration: 11.07. - 17.07.2009
»[baibai] shop«
»What's that?« is not just a good question, but will arise to most of the spectators when looking at the »[baibai] shop« or one of the little art works offered. Is it a product, a business, a brand or maybe »just« art after all? In the best meaning of pop art the answer is simply: yes, yes and yes. All is right, no »either... or«. Farngold with his »[baibai] shop« plays in a smart way with our curiosity, our conditioned perception and the mechanics of the consumer society.
Brands and their philosophy replace our Weltanschauung and the faith in something Higher than sneakers, chocolate bars and sports cars. They deliver a construction kit of signals and signs we can exactly position ourself with (in society). The artmarket works not different. How one can display to be wealthy and sophisticated better than with a Porsche? Hang a Hirst or Meese above your sofa! The inflationary will be ignored, the brand is trumps and beats the unique.
Farngold starts from here. His brand architecture is modern and professional, the product becomes a minor matter, it is just container and representative of the brand. There is no use beside the signal, but the esthetics. Art is the product and the product is art - strictly limited to 1.000.000 pieces. Buy today, because tomorrow it's perhaps more expensive or sold out. Get your personal artwork in your favorite colour!
Who does not want to come to the »[baibai] shop«, should look for Farngold and his vendor's tray between 11.07. and 17.07.2009 at one of Berlins most famous sight seeing spots. Then a qualified sales advisory service is for free. |
Send E-mail
.jpg "Contemporary Istanbul")
