||ARTESANTANDER, in last year and coinciding with its twentieth anniversary, changed its format to seek, in essence, more lexibility, better management of available resources, more dynamic, and win in accessibility, and efficiency.|
Our intention in this twenty first edition to be held between 18 and 22 July 2012 in the Santander Congress an Exhibition Hall, is to continue with this format change and development scheme, with the enthusiasm of the first days.
This is a Festival of Projects. A more specialized Fair in which the work of different artists and galleries that exhibit get presence and prominence. Each gallery will have a booth for free that will present a program based on a ONE PROJECT. ARTESANTANDER will take place exclusively on the top floor of the exhibition center, will consist of 42 stands, in an open space clear and accessible to the contents presented.
The projects will first have been evaluated by the selection committee. This year it is composed by: Javier Hontoria, art critic and independent curator. Responsible for the international exhibition section www.elcultural.es; Elena Vozmediano, art critic, writes weekly since 1998 in El Cultural in the newspaper El Mundo. She was President of the Institute of Contemporary Art between 2008 and 2011, and Juan Silió, director of the gallery of the same name. He is currently the President of the Association of Contemporary Art galleries of Cantabria (Spain).
The committee will select the projects based on their quality and shall give the invitation to assist galleries and project selected.
Program Collectors is maintained, from this time encouraging the presence of responsables of museums, art centers and collections with the intention of becoming a ARTESANTANDER observatory proposals, a "hotbed" of artists accessible to the most responsables of contemporary art nationally and internationally.
Moreover, the successful programme Urban Visions, art on the street, is kept as a publicity of the Fair itself abroad and at the same time, as a cultural reference for excellence in the summer for citizens who are in Santander in the dates of the Fair.
Change for the better, improved to be more efficient and competitive, be more efficient and competitive to better suit the needs of present and future is the challenge.