|MADRIDFOTO3 is back, engaging with contemporary photography at its purest (29.3.2011)|
||MADRIDFOTO3 is back, engaging with contemporary photography at its purest|
MADRIDFOTO undertakes it third iteration May 5th through 8th at Feria de Madrid Pavillion Number 1, an open space with more than 5,000 sqm for exhibitors. As many as seventy international galleries, publishing houses and journals will participate in MADRIDFOTO3, the only international contemporary photography fair held in Spain.
After the success of its first two shows, in 2011 MADRIDFOTO will boast the presence of seventy international galleries, publishing houses and magazines. The fair, created to promote photography with special emphasis on the contemporary, strives to foster new private, corporate and institutional collecting in our country. This year’s fair will again be held in the venue where it was launched, Feria de Madrid Pavillion 1, a space that the architect Andrés Jaque is designing especially for the occasion. Stands, corridors, rest areas and VIP areas are conceived to enhance the pieces on display and make visits comfortable and pleasant for viewers.
For its promotion MADRIDFOTO3 counts on three extraordinary ambassadors: Timothy Persons (promoter of the Helsinki School of Photography and Artistic Director of TAIK Gallery of Helsinki/Berlin), Baudoin Lebon (owner of the Galerie Baudoin Lebon of Paris) and Pilar Citoler (collector and patron of the Museo Nacional Centre de Arte Reina Sofía of Madrid).
For the third consecutive year MADRIDFOTO3 will bring to Madrid the most outstanding international contemporary photography and some vintage photo gems that cannot be seen in the city at any other time. The fair seeks to feature a balanced array of quality works that reveal new forms and techniques as a mirror of what is currently unfolding in the world of contemporary photographic creation.
In 2011, the fair will award artists and galleries under two categories: sustainability (Acciona – MADRIDFOTO Award) and young photographers (Community of Madrid – MADRIDFOTO Award). In parallel, proceeding on the path paved in 2010, discussions and gatherings will be organized so that curators, programmers, museum directors and other professionals may actively participate in the fair. Moreover, MADRIDFOTO3 will host a special programme for collectors, which will include activities, guided tours and social events, as well as a VIP space for meeting and exchanging ideas within the framework of the fair.
Participating in the fair last year there were twenty-five foreign exhibitors from the United States, the United Kingdom, Portugal, Italy, Luxembourg, France, Germany, the Netherlands, Denmark and Mexico. On the national level, MADRIDFOTO3 brought together twenty-two galleries from Madrid, eight from Catalonia and twelve from elsewhere in Spain.
MADRIDFOTO is the only international fair in Spain specialized in contemporary photography, and designed to encourage new private, corporate and institutional collecting. This initiative is directed by Giuletta Speranza and organized by ARTFAIRS, whose president is Enrique Polanco. In 2011 MADRIDFOTO will be supported by the Ministry of Culture, the Community of Madrid and the Madrid Town Hall, as well as collaborating businesses interested in auteur photography, and professionals such as Sofía Barroso (Around Art), Carral Asociados, Andrés Jaque and Celda y Asociados.