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MAM Mario Mauroner Contemporary Art

Private Gallery
Invitation - Opening of ART SALZBURG
  "Quality before Luxury" is the aim of the new ART SALZBURG, to which nationally and internationally renown art dealers have decided, to bring selected art treasures of different genres from the Antique to the Present mounting in the highlight of this year's Sommer Festival in Salzburg, whereby the focus of the fair will be directed on contemporary art.

We cordially invite you to the

Opening of the ART SALZBURG

Friday, 14. August 2009

from 3 - 6 p.m.
from 6 - 9 p.m.

An additional promising highlight will be the presentation of "Masterpieces" for which each art dealer will present one - his - chosen piece of art work

Just on occasion of the VIP-Opening on 14. August

MAM Mario Mauroner Contemporary Art
Salzburg & Vienna


Works of the French artist GLORIA FRIEDMANN, which will be juxtaposed to the breathtaking evening gowns of the Vietnamese born and in Vienna based star designer LA HONG.

What connects the uttermost facetted art of GLORIA FRIEDMANN and the unique fashion of LA HONG?

A demonstration of mastery of material: skill.
accuracy in detail: presicion.
the expression of the creative principal: inspiration.

As the vietnamese star designer LA HONG saw GLORIAS FRIEDMANN's series "Karaoke" for the firat time in Vienna in the Mario Mauroner Contemporary Art gallery, he was impressed by the rush of color and by their mutual sake for the will of art, in spite of the use of completely different materials.
so thrived the idea of this felicitous combination of art und fashion:
"My gowns are to engage in a gentle liaison with the works of GLORIA FRIEDMANN, so that art and fashion melt into one" (LA HONG).

GLORIA FRIEDMANN is in comparison to the traditionally, reproduced, "living painting", - which have also just impressed many visitors of the Salzburg Festival in "Judith" - the inventor of a completely different, absolutely novel type of "Tableaux Vivants"

Her series "Karaoke" is a hommage to the exotic colorfulness of the jungle and the different parrot spieces, which live there in pure freedom.
LA HONG's extravagant and elegant fashion is also inspired by nature:
by the delicate green of a rose in spring or by the longing blue of the ocean.
His creations are simultaneously delicate and strong; they are a masterly attestation of his sensitive comprehension of the forms and colors surrounding him.

In his one of a kind fashion - performance for the opening of the ART SALZBURG the living and spirited is composed in a picture of beauty and will be celebrated with an abundance of color.

You can make a reservation for your invitation to ART SALZBURG with an email to:

The invitations will be ready for collection in our gallery in the Salzburg Residenz (Mo-Sa 10-18 / So 10-15 Uhr).

Paul Klee: "Edelklippe" 1933, watercolor on paper

Gloria Friedmann: "Karaoke" 2007, 150x250x30cm, Acrylic on plexiglass and taxidermic bird

Creation La Hong
Photographer: Tatyana Vlasova
Model : Anastasija Karner
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