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Preview Berlin - the emerging art fair

Art Fair
 
PREVIEW BERLIN - THE EMERGING ART FAIR
 
  PREVIEW BERLIN - THE EMERGING ART FAIR
8 - 10 October 2010
Opening: 7 October 2010, 6 - 10 p.m.


After last year's successful edition in the main hall of Tempelhof Airport, PREVIEW BERLIN - The Emerging Art Fair is once again moving to Hangar2 for its sixth edition. 60 exhibitors from 19 countries were accepted for the PREVIEW BERLIN 2010, and will provide an outstanding overview on the art of our time. This year's fair concept, which was developed out of the experience from the last five years, is considered to be both a summarisation of previous fair concepts and proclamation of a new fair format for 2011.

Hailed by the Tagesspiegel in September 2009 as the "hub of Berlin's autumn art fairs", the PREVIEW BERLIN has advanced to become the crucial event of the Berlin fair week. Last year, more than 10,000 art enthusiasts visited the fair for sculpture and installation in the monumental main hall of Tempelhof Airport.

PREVIEW BERLIN - the platform for promising Berlin-based, national and international galleries as well as independent art spaces - celebrated its first edition in 2005. The fair is directed by two gallerists and one artist: Kristian Jarmuschek (Galerie Jarmuschek + Partner), Rüdiger Lange (loop - raum für aktuelle kunst) and Ralf Schmitt (MyVisit.to).

The directors consider this year's focus on art from Eastern European countries to be an important enrichment of Berlin's fair week - an element which had been missing until now.
"Berlin is one of the most important gates to Eastern Europe. Many Eastern European artists have found a second home in Berlin," explains Ralf Schmitt. "Berlin, as a creative capital in Europe, can no longer ignore the influence that can clearly be felt in the city due to artists from these countries," adds Rüdiger Lange. "There are up-and-coming art scenes and high-quality art in these countries. Our task as an international fair for emerging art is it to seek out and present these trends," Lange continues.

Similar to the 2007 and 2008 editions, the PREVIEW BERLIN will once again be held in Hangar2 of Tempelhof Airport this year. The return to the hangar is based on a conscious organisational decision to stimulate and promote further developments with respect to the fair concept. "The 2009 edition in the main hall of the airport helped us lead a discussion on the art fair format at an optimal level," explains Kristian Jarmuschek. "To foster this discussion, we found it necessary to ensure a booth layout in 2010 which reflects the experience gained over the last five years. Not least because in 2011 we plan to present an absolutely new and innovative fair concept. In order to implement innovations, one must first recapitulate and recombine previous experiences," adds Jarmuschek. This led to the birth of the 2010 fair concept: a mixture of classical exhibition booths and project areas without walls, available for the free development of individual installations and sculptures by individual artists or group works by several artists. "The projects represent the bridge to the 2009 fair concept," Ralf Schmitt confirms.

A total of 60 exhibitors will be included in the PREVIEW BERLIN 2010. With participants from 19 countries, it will be the most international edition of the fair to date.

Under the focal point of Eastern Europe, several galleries and project spaces will be presented, including Galerija Marisall from Zagreb, Mâksla XO from Riga, PROGRAM Gallery from Warsaw, Krokus Gallery from Bratislava, Alkatraz Gallery and Equrna from Ljubljana and ACB Galeria from Budapest.

The following exhibitors will also present projects at the PREVIEW BERLIN: Galerie Bernhard Bischoff/videokunst.ch from Bern, Galería Full_Art from Sevilla, Galerie Hartwich Rügen from Sellin, marke.6 from Weimar and Francesco Pantaleone Arte Contemporanea from Palermo.

More than 200 artists will show the latest trends in contemporary art production at the PREVIEW BERLIN, making the PREVIEW BERLIN the meeting point for an international community of curators, collectors, gallery owners, artists and art enthusiasts
 
www.previewberlin.de
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