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The Solo Project

The Solo Project

Art Fair
 
The Solo Project 2013 (7.6.2013)
 
  The Solo Project exists since 2008 exclusively in Basel. It offers a unique concept for the format of the satellite fair parallel to Art Basel. The Solo Project aims to promote the relationship between collectors and artists and their art. The participating galleries perceive themselves primarily as mediators and not as mere sales-outlet. Solo presentations approximate the exhibition character in the gallery as closely as possible.

The Solo Project arose from the wish of the Antwerp gallery owner Paul Kusseneers to oppose the commercialization of the art business with a format which offers an adequate framework for the initial idea of mediating art via galleries. The infrastructure of the Sankt Jakobs-Halle together with a professional organization, offer the ideal backdrop to engage artists and galleries in an intense dialogue with collectors and curators in a relaxed atmosphere.

From 2013, collecting as an engagement with artists and their art will be accorded an even more central role in the concept of the Solo Project. Collectors will be given the opportunity to assume the intellectual patronage for one of “their” artists. By invitation of the exhibitors, each collector will be granted one page in the catalogue, in which they may explicate their passion for the exhibited position. All collectors are given carte blanche for the way in which they approach their subject.

The transport connection to town and the other fairs will be optimized as well. An improved bus-shuttle connects the Solo Project with Art Basel, Volta and the surrounding museums. There is a direct trolley connection between Art Basel and the Solo Project (Line 14). There is also a public parking garage on the back of the building.

With its unique focus, pleasant ambiance and easy access, the Solo Project offers an alternative to the mercantile hustle and bustle of Basel during the fair week.

Contact: press@the-solo-project.com

www.the-solo-project.com

June 12 - 16
St. Jakobshalle
Brüglingerstrasse 19-21
CH-4052 Basel
How to get there
15 minutes from Messeplatz to
St. Jakobshalle by Tram No. 14 (direction Pratteln)
A shuttle-bus service connects the-solo-project with Art Basel, Volta, Schaulager and Tinguely Museum
 
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