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Artfacts.Net website has been revamped


Artfacts.Net Team

In the last year the importance of Artfacts.Net has risen dramatically! We've gone from one million page views in November 2007 to nearly one million additional page views per month to nearly two million page views in November 2008. This means that we've doubled our web site traffic in just one year. In the same
period we have increased our traffic rank by 60,000 places in the www.alexa.com traffic ranking system where we've rocketed from a ranking of 100,000 to a ranking of 40,000 over 12 months. Our gallery client basis has also grown very successfully. In just three years we have multiplied the number of new galleries four times over.

In February 2008 we sold our 500th Membership contract. It took us 4 years to convince the first 100 galleries to be a member of Artfacts.Net and only 3 years to win around 400 further galleries memberships.

These are certainly figures we are proud of. The "Art Facts Network" project has been full of challenges, but overall the demand and the historical dimension of our work is continuing to rise. In 2001 Artfacts.Net created the first art portal truly dedicated to transparency in the primary art market - the gallery market. No other online publication before has followed the path of objectivity in the art world so persistently. We were criticised when we first published the "Artist Ranking" in 2004. People could not understand how we could crunch numbers on artistic talent.
People say Art is subjective and qualitative not objective and quantitative. We agree of course that works of art are something we view subjectively with sensitivity but on the other hand we acknowledge the competitive marketplace that is at the heart of the art world - a world of pure numbers, pure sport. Many market participants try to hide this fact behind the adjective "major" or "prestigious". However, it is our aim to provide an unbiased insight by plainly laying out the facts in numbers. The numbers
can't say anything about the actual quality of a work of art or the aim of the artist by themselves, however, the numbers do reveal how connected an artist is in the operating system of the "Art World".

So in 2008 we decided to support the growing community of Artfacts.Net by building on our existing technology, giving the site a new layout and increased functionality, along with some changes to the content that we felt could enhance the users experience.

Firstly we decided to extend the database to allow exhibitors to enter exhibitions that date back as far as 1863. Many established artists expressed their interest to us about this requirement, so that a longer history can be documented. We waited to put this in place until now so that we could be properly equipped to cover
every period. Bearing in mind we entered 90,000 exhibitions in the last two years alone, we believe we are now in the right position to enter all major exhibitions moving back in time. But why, you wonder, 1863? Well, 1863, as some of you will know, is an important date in the history of the modern art world. It being the year when the impressionist painters, who were not allowed in the yearly Academic art show, opened their first alternative show called "Salon des Refusés" in one wing of the Grand Palais in Paris. This date is thus commonly regarded the birthday of the modern art market with independent galleries and artists as we experience it
today. With the new Artfacts.Net website we will be instituting the first more-or-less complete exhibition guide in the world for a comprehensive overview of thousands of artist's biographies.




Increase of exhibitions listed in Artfacts.Net


In addition to the wider time spectrum of the exhibitions archive, we also decided to publish the artist's nationality and not only the country where the artist was born and also the techniques favoured by each artist. This additional information
will help us as we gather more detailed rankings in the near future. Additionally we will be setting up a reference guide to art magazines with articles relating to specific artists. This will be added to the video section which we successfully set up with our
partner www.vernissage.tv last year.

The news section will be redesigned in that way that we will publish more frequently and more focussed alongside major events. The news will now be published bilingual instead of translating every news into our 5 main languages (German, English, French, Italian or Spanish).All articles will be published in one native language associated with English.

The appearance of Artfacts.Net has changed too. Compared to the old Artfacts.Net the new layout is lighter and clearer. We have put more focus on the content on a page. And you won't find so many empty exhibition pages anymore! Most of the artist's biographies are now equipped with a graphical ranking chart and throughout the site we have tried to push pictures to the fore. Furthermore, there
are now more works and pictures on the pages of the artists, galleries and exhibitions.

The most dramatic changes have been to do with the interactivity of the site and it's presentation. For example, from now on the exhibitions listed on the Artist pages and other pages are not linked to the originating exhibition page any more. The user can see the same content but cannot browse through the web site as a whole. Now only links to content from our member galleries is free. Additionally we are no longer listing the complete dealer directory for each artist. We will only be recommending our member galleries from now on. Users have to sign in to see the complete dealer listing or to browse through the complete content of the web site. We have set it up this way because we really believe in our member galleries and we want to push more business to the site. We also want to support the thousands of users our Career Analyser with a more privileged and valuable research experience.

In the course of the redesigning the Artfacts.Net web site we have also redesigned our product structure. We now offer a choice of three different memberships. The "Personal Membership" for the user who simply wants to gain full access to our knowledge database, the "Institutional Basic Membership" for any art
institution that wants basic representation within the Artfacts.Net framework and the "Institutional Premium Membership" for institutions that want basic representation but, on top of this, full access to our knowledge database with an administrative
interface which enables them with powerful tools to market their gallery inventory and/or their collection inventory.
For all members who want to stay informed - personal as well as institutional - we offer the Exhibition e-mail alert as a bonus feature.

Besides these membership options we also offer "Advertising" on Artfacts.Net and in our newsletter which goes out with the art world highlights and is sent out monthly to 30,000 subscribers in five languages. Through our banner ads our clients can reach 700,000 serious art lovers per month.

There is also a new service related to the "Artist Ranking" system called "Top Data". In addition to the Artfacts.Net™ website ranking information, the information returned by "Top Data" includes various listings, for example artist ranking by
nationality, artist ranking by technique, artist ranking by age, ranking of galleries operating in a certain field, ranking of art fairs by the artist represented in the galleries and much more. You can even combine the Top Data rankings into one research query, for example, a list of all galleries in London representing young artists by rank. To keep up-to-date you can use this huge store of data for your own research. Artfacts.Net™ Top Data makes it easy for you to keep informed on a scientific level.

With warmest regards

Marek Claassen,
Director,
Artfacts.Net Ltd. London

(8.2.2009)

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    Since its start in 2001, ArtFacts.Net™ developed a sophisticated artist database through its collaboration with international art fairs, galleries, museums and artists.