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Art Frankfurt – the European Fair for Young Art – in Frankfurt from 28th April to 1st May 2001



- Art Frankfurt will be attracting visitors with an exciting programme involving around 180 galleries
- A curatored exhibition will be introducing young artists from the American west coast
- The first art fair to have its own Webcast Lounge



Around 180 galleries from Europe and the USA will again be making the 13th Art Frankfurt event that is to be held from 28th April to 1st May 2001 a real find for art collectors and those with an interest in art. Every day from 11 a.m. until 8 p.m. (an hour longer than in previous years), these galleries will be presenting "Art from 1960" and "New Attitudes" (the art of the ´90s) on the upper and lower levels of Hall 1 respectively. In fact, a total of 700 galleries applied to take part in Art Frankfurt. More than anything, the fact that almost all participants from previous years wanted to come back this year must be seen as a positive indicator of the level of acceptance the event has within the sector (enclosed you will find a current list of exhibitors).

Curator´s Choice is one of the new features of the next Art Frankfurt. In future, young curators and critics will each year be able to present their own quite personal views on current art production in the form of a non-commercial exhibition. Visitors will thus be given insights into art scenes in the countries involved that have not yet been discovered internationally. The American David Pagel has made a start on this by showing young artists from the American west coast. Pagel´s exhibition bears the title "The Dreams Stuff is Made Of". As Pagel says, "the title plays around with the idiomatic expression ´the stuff dreams are made of´. It distorts the conventional relationship between the material world and the spiritual world. All objects, whether they are art objects or everyday items, arise out of our dreams, out of our desire to live in a friendlier, more civilised world. All objects that are created by people are steeped in the ideas of their creators. And art, more than most other things, intensifies this aspect of material reality. My project focuses on this aspect on the basis of contemporary art from California." Hall 1.1 D71

Another novelty will be the Webcast Lounge that Art Frankfurt is installing in cooperation with Station Rose. In the Webcast Lounge, everything will revolve around Art on the Web, a subject that until now has not yet been present at art fairs. Reason enough for Art Frankfurt to once again do justice to its image as the leading trade fair by making Web art one of its themes. At around 100 square metres, the Webcast Lounge can be experienced both as an accessible installation as well as a real-time transmission station. During webcasting, images and sounds are digitised by means of a special procedure and made accessible to the user via the Internet. Using special software (e.g. Real Video), the recipient can receive on his/her computer images and sounds that an artist on the other side of the world has "streamed", i.e. sent, from his/her studio just 20 seconds beforehand. In the Webcast Lounge, visitors can call up finished webcast rm.files on monitors and sound systems and they can personally attend the daily one to two hour-long transmissions. The Webcast Lounge has been fitted out with chairs and is directly connected to the transmission station. Projections are beamed around the room, bathing it in a most fitting fluid design. During the art fair, some artists will log into the Webcast Lounge and stream their contributions. Others will turn up on the spot to present their work. Hall 1.1 F 71

With the aim of providing a suitable forum for artists´ videos in the establishment of ArtCinema three years ago, Art Frankfurt scored a bull´s-eye. Since then, a genuine cinema has accompanied each Art Frankfurt event. The content of the programme is restructured by the curators Susann Kretschmar and Stefan Graupner according to certain themes each day and each programme then runs at different times on each day of the trade fair, i.e. four times over the duration of the trade fair. In this way, trade fair visitors will have the opportunity to specifically select certain programme items. The attention that last year was directed by the curators of the cinema towards Germany will this year be directed towards the video scene in Switzerland. The films to be shown in the cinema are either submitted by exhibiting galleries or have been found in museums and art schools by the curators.

The Adam Elsheimer Prize for Art Societies is being awarded to the Society for Modern Art (Gesellschaft für Aktuelle Kunst) in Bremen as part of the Art Frankfurt opening on 27th April 2001. With this prize Art Frankfurt is acknowledging the passionate work of this particular art society.

www.artfrankfurt.de

(25.4.2001)

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